Connect with clients in a more personal way.Beyond that, the benefits of using Zoom for your business’ B2B webinars include: Zoom Video Webinars are super easy to set up, invite attendees, and conduct. What Are the Benefits of Zoom Video Webinars? Hosting a B2B webinar can help you build brand awareness, be seen as an industry leader, and generate leads. Include polling and surveys features that you can start during the webinar and download this feedback report afterwards.Have a “raise hand” option which lets the host unmute specific participants so they can ask questions during a Q&A.Allow you to send email reminders (if registration has been enabled).Can accommodate between 500-50,000 attendees, depending on the webinar license you’ve purchased.Zoom webinars are ideal for businesses because they: In addition, only they can see all the attendees none of the attendees can see each other.īusiness webinars (web + seminar) are great formats for presentations, lectures, panels, workshops, interviews, etc., and have an advantage over in-person seminars as anyone from anywhere in the world with an Internet connection can attend. Similarly, Zoom webinars have one host (plus any guests or panelists) who discusses or teaches a specific topic, and only they can mute/unmute others and share their screen. Likewise, Zoom meetings allow all participants to see and hear each other, share their screens, and mute/unmute themselves.Ī webinar on Zoom is like a classroom where only one person (the teacher) is in charge, dictates what subject is discussed, and grants permission for the students to speak up. No one’s in charge (except, to a certain extent, the person whose home it’s in) and everyone brings something to the party. Zoom meetings and Zoom webinars might sound like the same thing (poTAYto, poTAWto, right?), but there are some key differences that you should be aware of before you advertise your online presentation.Ī meeting on Zoom is like a bunch of friends getting together for a potluck. What Is the Difference Between a Zoom Meeting and a Zoom Webinar?
Why? It’s an engaging format that can creatively repurpose written content (our favorite!) and, with the right tools, can be delivered efficiently.
With video interactions becoming second nature, the webinar format is more relevant than ever as a tool for delivering content and connecting with potential customers.Īs the world opens back up (fingers crossed), we predict that simple, lightweight webinars will remain a part of the marketer’s toolkit to: Over the last 18 months, we’ve seen everything move online, from annual industry conferences to major life events (raise your hand if you’ve attended a virtual wedding or baby shower!)Įven before the pandemic, 75% percent of B2B customers consumed webinar content to inform their buying decisions.
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