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The first 6 months of remote were so hard that I thought our company might fail. I used to believe that you could only build a successful company in person. It's a simple but effective (would love to see the google analytics + hot jar data for this page!) growth tactic that I predict more B2C/B2B companies selling productivity centered products will start implementing (if they don't already). Tracks super valuable data which could be used down the line to create better price/value offerings for future enterprise customers Decreases reliance on hiring sales people to stuff the top half of the pipelineĤ. Builds trust with users by showing clear monetary benefits *before* asking for credit card infoģ. Creates a more personalized onboarding experienceĢ. What are some benefits of this growth tactic?ġ. They also implemented a super simple growth tactic during onboarding that shows each user an actual dollar ROI they'll get per month in terms of time savings by using their product. Have to give a huge kudos to the Motion (YC W20) team for creating an incredibly intuitive, simple, and value focused product experience.
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